Case studies of our works

BSRM

The Big Idea

To build the brand on the platform of SAFETY.  Once you construct, CHANGE IS IMPOSSIBLE. Do not buy only on retailer’s recommendations.

Achievement

Mass market grew from 20% to 72%
Institutional market dropped from 80% to 18%
Market share 24%
100% sales on cash
Extra premium of BDT 1500 per ton than the nearest competitor.

SENSING PEOPLE’S MINDS

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