Case studies of our works

Philips Bulb

Philips Bulb TVC | Year: 1987 |  Duration: 60 sec.
Title: Macer Raja Elish, Batir Raja Philips

Case

In spite of all the efforts, rural market share (8%) was stagnant. The main competitor Singer was really strong. Survey showed that consumers were sensitive to price, less bothered about quality of light.

The Big Idea

Philips Bulb was established as a superior bulb endorsing through deep rooted heritage. Thus the communication was developed showing how the son in law was treated in father- in-law house with a hilsha fish. And the brand Macher Raja Ilish, Battir Raja Philips was created.

Achievement

Market share grew from 8% to 72% over a period of two years in the rural areas.

SENSING PEOPLE’S MINDS

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